Hybrid estate agency opens in the Midlands

Hybrid estate agency opens in the Midlands

Hybrid estate agency YOPA is expanding into the Midlands after proving a hit with vendors in other parts of the country.

London-based YOPA – which stands for Your Online Property Agent – is rolling out nationally and running a major advertising campaign across TV, radio, printed media and online.

The expansion into the Midlands follows successful pre-Christmas pilots in the Granada and Meridian regions and their launch in Yorkshire.

The move sees YOPA recruit Leanne Jordan as its central regional director to lead its push in the region.

She will work across the region to help provide valuations and support to any homeowners wanting to sell their property via the website – meaning there are no physical branches.

Joint managing director Daniel Attia said: “Vendors who have used YOPA tell us they like the combination of experienced Local Property Managers who know their territories and the powerful technology that supports their activity.

“There are plenty of high street agents and online agents but YOPA is genuinely revolutionising the way people buy and sell homes by giving consumers a complete service fit for the 21st century.

“We don’t have the massive overheads of high street estate agent offices so we can pass on the savings to our customers with a fixed transaction fee.

“Now vendors can spend the money we save them on something else – like a holiday, a new car or smart furniture for their new home.”