Stoats lands major supermarket deal

Stoats lands major supermarket deal

Scottish porridge producer Stoats has secured a major deal which will see it supply its oat bars to Tesco and Booths.

The new deal with Booths comes after existing stockist, Tesco, increased their distribution of its multipacks from 404 of its stores to over 850 stores UK wide.

The Stoats multipack range was originally bought by Tesco’s local buying team for Scottish customers, but the chain has now increased distribution to cater for increasing demand.

Stoats managing director Tony Stone said: “We’re extremely excited about the new listings at both Booths and Tesco.

“The increased distribution across Tesco stores is another great milestone for us and we’re very proud to see our best selling products, which have a year-on-year value increase of 57%, widely available across the UK.

“Our products continue to perform well within Tesco and 2015 was a great year for us. With the rising snackification trend that we’re seeing emerge with consumers, we only hope to see the growth continue and people’s appetite for our natural, quality products increase.”    

Established in 2005 by Tony Stone and Bob Arnott, Stoats was born from a simple idea – to take “porridge to the people!”