The Gateshead-based company has bought 47 new vehicles to operate on its most popular services as part of a programme of investment to ensure its fleet is as modern and efficient as possible.
The first of the new buses to hit the road are seven double deck vehicles on the X21 Pronto, Newcastle to Bishop Auckland, service which has been renamed The Castle Express to go alongside its new look.
The other services to benefit from the investment will be North Tyne Links – set to be renamed Indigo; Prince Bishops, which operates in Durham, and some national coach trips operated on behalf of National Express.
The vehicles will be introduced in phases over the next few months, fitted with leather seats, LED lighting, wood effect flooring, free wifi, next stop announcements and USB and plug sockets.
The vehicles also boast eco-friendly micro hybrid engine technology which reduces fuel consumption and improves fuel emissions.
Go North East managing director Kevin Carr said: “This time last year we spent £7m on new buses and this year there is over £10m being spent.
“These significant sums of money demonstrate how committed we are to giving our customers the best possible services.
“These new vehicles will ensure our fleet is one of the most modern in the country.”