Ribble Cycles get help selling customised bikes online

Ribble Cycles get help selling customised bikes online

Google Shopping specialists Dream Agility are to help Ribble Cycles with their online selling strategy.

With over 100 years of heritage, the Preston-based bike manufacturer last year recorded sales of £16.8m.
 
And Dream Agility will now implement its market-leading platform to reduce Ribble Cycles' Google Shopping spend while increasing conversions.
 
Ribble Cycles head of acquisition Ciaran Fegan said: “Google Shopping is going to play a key part in us growing our business online, and Dream Agility have been fantastic in helping undertake this challenge.
 
“Their integration of bidding technology with the Google Shopping feed is going to be a game-changer for online retailers, and Ribble Cycles has a long history of embracing cutting-edge technology. We're looking forward to a long and rewarding relationship.”
 
Ribble Cycles offers customers a customised bicycle shopping experience through their unique Bike Builder service. All bikes manufactured by Ribble Cycles are hand-built on their own premises before being sold all over the world.
 
Dream Agility chief executive Elizabeth Clark said: “We're delighted to team up with another booming business in the North West.
 
“There’s so much scope for online retailers to improve their Google Shopping performance by accurately managing their ROAS and profit margins, and we aim to give Ribble Cycles another major push forward this year.”
 
Dream Agility built the first dedicated Google Shopping tool that allows online advertisers to control and optimise their spend, conversion and ROI.