Shipley firm gets its Just Desserts

Shipley firm gets its Just Desserts

A Shipley-based bakery and patissiers which was started with a £40 a week enterprise allowance grant more than 30 years ago is eyeing further growth after seeing sales rise by over 30% last year.

Just Deserts has seen sales increase across its foodservice customer base, particularly in the independent, farm shop, National Trust properties and garden centre sectors.

This continued growth has led to the bakery expanding into a third 1,800 sq ft unit, increasing the footprint of the business by 50%.

The addition of this third unit has allowed Just Desserts to improve warehousing and office space, as well as restructure and open up the bakery to increase work flow.

This has led to the creation of jobs with two more bakers employed to support its growing team of 12 who handcraft more than a 130-strong premium product range.

James O’Dwyer, managing director, said: “I started the business with a £40 a week enterprise allowance grant more than 30 years ago.  

“I’m delighted with the significant upsurge in sales over the last 12 months which gives me every confidence in our future growth.

“We were cited among small manufacturing firms set to benefit from domestic sales in an expanding economy in the 2014 Manufactory Advisory Service barometer and we are certainly enjoying an increase in home grown business.”

“A combination of improved marketing, better sales materials such as our new company video and getting to market earlier in key selling seasons, has contributed to this success, allowing us to respond to customer needs.  Continuing to improve our facilities in Shipley will support our growth strategy,” added O’Dwyer.

Just Desserts was established by husband and wife team James and Carol O’Dwyer in 1985 when they made their first cake at the famous Salts Mill, Bradford. 

Since then the company has won many awards and has also supplied high street names, including Selfridges and Waterstones Café ‘W’.