From 4pm today, customers in and around the Sunderland area will be able to book a car with a fully licensed private hire driver using the Uber app.
The company has already proved popular in more than 16 cities across the UK, including Newcastle, and is now expanding its service around the North East.
Uber prides itself on bringing not only a safe way to travel, but also one of the most affordable.
For example, a journey from Park Lane Metro station to The Stadium of Light will cost around £3.50.
The company has teamed up with local charity Grace House, whose mission is to make a difference to the lives of disabled children and their families.
New Uber users who enter the code GRACEHOUSE into the promotions tab of the app will get up to £15 off their first trip if taken before the end of 31 December 2016, and for every rider that does this Uber will contribute £5 to the charity.
Chris Yiu, Uber’s general manager, said:“We’re really excited to be launching in Sunderland today.
"Nearly 10,000 people in the city have opened the app in the last 90 days, so we know there is real demand for the service here.
“Uber has been a huge success in the North East, having been embraced by both riders and private hire drivers.
“We’re also delighted to be partnering with Grace House, it’s a fantastic cause and we’re proud to be supporting their work.”
Dr Karen Parry, chief executive officer, Grace House said: “We are very excited to form this partnership with Uber.
"Their modern, responsive, customer-focused service fits very well with our own values.
“Our priority this year is to enhance our short break care service and to provide additional support for the families of children with complex disabilities and life limiting conditions.
"The money raised by Uber and its new customers in Sunderland will be helping us to provide this.”