Beerhouse Self Drive Hire, named after the pub-friendly village it was founded in 12 years ago, has opened a new branch in Doncaster, to add to its sites in Hull and Scarborough.
The firm, part of the Minstergate car dealership group, aims to cover most of the region from its existing network.
Phil Moses, director of Beerhouse, said: “Our growth has come organically through the relationships that we have with our customers. We just keep things simple – easy to deal with and consistent with our pricing.
“Doncaster was chosen as the location as it was in keeping with our growth model of each site supplying to a 20 mile radius, enabling us to maintain our service levels and lead times.
“The new branch has allowed us to expand our coverage across all of Yorkshire and is perfect because it allows us to cover a highly populated area with great road and rail networks.”
Based on Industrial Estate in Hull, the company employs 24 people and runs a fleet of more than 1,000 vehicles including executive cars, vans and minibuse, as well as having direct access to full support facilities thanks to Minstergate.
Moses said: “By keeping all of our service work within group we are able to control our prices and also our lead times on service and maintenance.
“It helps us keep the fleet and our customers’ vehicles on the road and reduce downtime, which is critical in the current climate.”