Lost My Name gets €4m boost

Lost My Name gets €4m boost

A London publishing company which produces personalised books for children has secured €4m in funding as it continues to grow.

Lost My Name, a London publisher founded in 2012 by four friends, is one of the leading creators of personalised children’s content.

The company was named Best Start-Up in the FutureBook Innovation Awards 2014 and shortlisted as the People’s Champion at the Startups Awards 2014.

Following this, the Dragons Den winner’s first personalised children’s book, ‘The Little BoyGirl Who Lost HisHer Name’, was one of the bestselling children’s book globally in 2015.

And with their second book, ‘The Incredible Intergalactic Journey Home’, they are well on their way to repeat this success with the backing of their latest investors.

Early stage investor and operational venture capital firm Project A has invested €4m in Lost My Name, joining existing investors Google Ventures, Greycroft and Allen & Co.

Asi Sharabi, CEO and co-founder at Lost My Name, said: “As a full-stack publisher, we aim to create the best personalised experiences as we keep blending storytelling, print and engineering in ways that have never been done before.

“Project A’s operational expertise and hands on approach will help us upskill our teams and set strong foundations for future growth. We're thrilled to have them on board.”

Florian Heinemann, founding partner at Project A, added: “We intend to support Lost My Name in building a solid infrastructure in terms of CRM, Performance Marketing and Business Intelligence to enable growth on an international scale.

“We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalised children’s content.”

Lost My Name is a full-stack publisher. Their first product, entitled “The Little BoyGirl Who Lost HisHer Name” was the bestselling picture book of 2015 in Spain, Italy and Australia and the top grossing one in the UK and US.

Their second book, “The Incredible Intergalactic Journey Home”, has been available in the UK & US since Autumn 2015 and is launching in Europe later in 2016.