Tom Cridland eyes further success

Tom Cridland eyes further success

A young London designer who has won over the likes of Daniel Craig, Leonardo DiCaprio and Rod Stewart is set to see turnover double to £500,000.

Luxury sustainable menswear brand Tom Cridland is on track to double turnover to £500,000 next year after opening its first store on London’s Kings Road.

24-year-old Tom Cridland founded his eponymous fashion brand online in 2014 after borrowing £6,000 from Start Up Loans, the government-backed scheme.

The company now takes on average 150 orders a week, and opened its first shop on the Kings Road last month. 

Champions of Tom’s work include Daniel Craig, Leonardo DiCaprio and Rod Stewart, who have all been spotted sporting his items.

Cridland, a keen drummer, is also designing a bespoke ‘30-Year’ jacket for one of his idols, Elton John’s drummer Nigel Olsson.

The business was first brought to life with help from Start Up Loans and Cridland plans to take his brand global in 2016, launching in the US later this year.

He said: “Being young and having little business experience meant I was hesitant about starting up on my own.

“That’s why I took all the help I could get before I launched. Start Up Loans provided me with a mentor, who became instrumental in helping me refine my business plan in the early days.

“I’m extremely proud of how far the business has come in the last two years, but I’m even more excited about the future.”

Tim Sawyer, CEO of Start Up Loans Company, added: “Tom Cridland epitomises the start-up spirit. In just two short years the business has grown into a popular brand that has proven to be durable enough to diversify from an e-commerce based business to retailing on a shop floor. This is a huge testament to the stellar reputation Tom has built in the fashion industry.

“There are thousands of success stories, like Tom Cridland, who’ve managed to turn their business dreams into a reality with the help of a Start Up Loan.”