Rock Up scales new heights

Rock Up scales new heights

Aaron Eade and Heidi Duckworth opened the doors of their first Rock Up site in Hampshire in 2014. Two years down the line, it is on the verge of becoming a national brand as it expands across the UK.

Rock Up opened the doors of its first site at Whiteley Shopping, Hampshire in 2014 and has quickly proven to be highly appealing to shoppers and landlords alike.

The company was started by climbing enthusiasts and new parents Aaron Eade and Heidi Duckworth with the aim of bringing the outdoors inside and making climbing accessible to everyone.

The centre was the UK’s first climbing adventure site to open within a retail complex providing a high energy climbing experience alongside a softplay area and a café.

Heidi Duckworth, executive chairman, said: “Rock Up fills a gap in the market by providing a thrilling, engaging and, importantly, active experience which caters to the whole family.

“We are seeing many of our customers regularly returning because they have found a new common interest that gets children off their ‘gadgets’.

“The impact of this on the retail environment has been to create a multi-purpose visit which extends dwell time, increases spend, and broadens the appeal of any destination.”

The success at Whiteley Shopping has since led to Rock Up expanding into the Midlands and later this year, into the north, as the company continues to increase its UK footprint.

Working with Aviva Investors, Rock Up is excited to announce they have now secured their next site at Broadway Plaza, Birmingham which will open later this summer.

Rock Up Hull will also open its doors at St Stephen’s Shopping Centre in Hull in the fourth quarter of the year and is the company’s second site with British Land.


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