Smart move sees events firm invest in Salford

Smart move sees events firm invest in Salford

Creative events specialist Smart Live is capitalising on Greater Manchester’s booming creative sector with the launch of its new northern office at MediaCityUK’s Greenhouse.

Smart Live’s services span the full spectrum of events, from product launches, team-building and away days, to awards ceremonies, conferences and international events.

The agency also boasts a strong portfolio of clients including the likes of BMW, Legal and General, Pizza Express and Danone.

Expanding its UK presence, Smart Live’s new MediaCityUK office is indicative of the growing opportunities up north.

Head of client services, Alex Morrisroe, said: “Over the last three years, Smart Live has seen businesses become less London-centric and as a result, the agency has been delivering events across the UK with a particular focus in the North West.

“MediaCityUK was a clear choice to launch our second office, as it’s a dynamic and collaborative hub for creativity, and perfectly positions us within close proximity to the rich and diverse culture Manchester has to offer. I am delighted we now have a foothold in this great city.”

Asset manager at MediaCityUK, Lynn Haime, added: “It’s great news for us that Smart Live has chosen The Greenhouse as its northern base – it’s a hive of activity with a whole host of prospective clients on its doorstep. We look forward to seeing what huge potential the northern expansion delivers for Alex and the team.”

Smart Live is owned by Smart Group Ltd, a collection of hospitality, catering and event management businesses with over 20 years’ experience and an annual turnover of £25m.