Lewes startup proves a hit with Kim Kardashian

Lewes startup proves a hit with Kim Kardashian

Lewes clothing startup Boom Boom the Label has turned over £1.5m and created 18 jobs in its first year with stars such as Kim Kardashian amongst its customers.

Turning over £1.5m in its first year, Boom Boom the Label is continuing to expand and has recently created 18 new positions as the company continues to grow.

Fashion entrepreneur Alie Mackintosh, 24, set up the business at home during her time spent studying at the University of the Arts London.

A year down the line she now sees celebrities, including model and socialite, Kim Kardashian, wearing her pieces which include dresses, skirts, tops and accessories.

The company’s growth has been aided by three grants secured via Locate East Sussex, providing the firm with a total of £18,000.

Mackintosh, said: “Locate East Sussex has been a huge support to me, providing not only financial help with grants and loans, but also offering me advice and guidance through mentoring.”

The first grant from Locate East Sussex helped establish the business moving from a start-up at home, to a studio. A second grant was used to purchase production equipment.

When ‘Boom Boom’ took on its first additional member of staff, a third grant was used to fund building work on new premises and to purchase additional production equipment.

Director of Locate East Sussex, Philip Johnson, added: “The success of Boom Boom the Label is among a raft of a creative businesses thriving in East Sussex.

“The funding, along with advice from the Locate East Sussex team, has helped the company grow by over 1,017% over the past year, with 60% of sales being generated from outside of the UK.”


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