Pay-per-minute workspace to expand across Greater Manchester

Pay-per-minute workspace to expand across Greater Manchester

Pay-as-you-stay work and social space Ziferblat is set to open two new venues in Greater Manchester following the success of its Edge Street branch, launched with support from Business Growth Hub.

A combination of office, café and event space, Ziferblat operates under a pay-per-minute model where everything is free and visitors only pay for the time spent there.

Since launching in Moscow in 2011, Ziferblat has grown to 14 branches across Europe, with venues in the UK, Russia, Ukraine, and Slovenia.  

The Edge Street branch in Manchester’s Northern Quarter opened in January 2015 and has since achieved turnover of £450,000 and grown its staff count to 35. The launch followed business planning and strategy support from Business Growth Hub, part of Manchester Growth Company.

Isabelle Farquhar, start-up growth advisor at Business Growth Hub, supported Ziferblat in researching their target market and competitor offerings while also providing financial and legal guidance. Ziferblat attend a number of the Hub’s networking events, giving them the opportunity to build relationships with business leaders from across Greater Manchester.

The business’ planned expansion across Greater Manchester comes as part of Ziferblat’s ambitious growth strategy, which aims to launch a venue in every major UK city by 2021.

Ben Davies, marketing manager at Ziferblat, said: “The success of our Edge Street venue reflects the customer appetite for the relaxed, community atmosphere we offer. The support we have received from Business Growth Hub has helped us to develop our growth strategy, expand our network and identify funding opportunities, allowing us to successfully start our business. We are now able to build on that success with new venues across Greater Manchester and the UK.”

Isabelle Farquhar, start-up growth advisor at Business Growth Hub, said:“Ziferblat is an intriguing concept and one that has proven to be very popular on a global scale. It is not always easy to successfully apply a radically new business model to the UK market, but Ben and the team at Ziferblat have done so with great success.

“The business’ innovative model puts Ziferblat at the forefront of a new kind of environment, sitting somewhere between an office, home and a café. The business has found a niche that has proven popular, giving it an entrepreneurial edge and a platform to expand.” 


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