The business support programme and Camden market have launched the IncuBus Future of Retail growth programme to provide store space for aspiring entrepreneurs.
The programme provides a springboard for designers and entrepreneurs, putting their products directly in front of consumers.
As well as providing store space and valuable feedback from customers, the programme will also provide them with access to a large network of mentors.
Representatives from the likes of Nike, Marks and Spencer, ASOS and Net-a-Porter will be on hand to provide the entrepreneurs with advice and guidance on business plans, sales, marketing and more.
Speaking about the programme, Rishi Chowdhury, co-founder of IncuBus Ventures, said: “The programme offers the participating entrepreneurs an opportunity to learn from sales and marketing experts, who help them with their growth challenges, as they look to scale the business.
"The physical store also allows teams to test new product lines, build case studies, gain market feedback and exposure."
Open until the end of September in Camden Market’s North Yard, the Future of Fashion store offers a platform for growing brands to showcase their business, test new product lines and generate new business.