Throughout the event customers at 50 of Asda’s Scottish stores will be able to purchase Sweet and Salted, Scotch Bonnet Chilli Pepper, Butterscotch and Lightly Sea Salted popcorn.
The new deal with Mackie’s Crisps is the latest in a five year relationship which already sees the supermarket stock 13 flavours of the crisp range and sales of the new popcorn line are already predicted to reach over 500,000 units across retailers this year alone.
Mackie’s decided to expand into making popcorn after recent data suggested that the popcorn market is now worth £114.3m having grown 30.8% in the last year.
“In developing our new popcorn range, we looked for inspiration from our existing Mackie’s family of products’’ said James Taylor, commercial director at Mackie’s Crisps.
“Our Scotch Bonnet Chilli Pepper and Butterscotch popcorn flavours are inspired by existing Mackie’s flavours available across our range of crisps and ice cream.
“Not only has our partnership with Asda helped to increase our product range and availability, it has also help us expand on our local recruitment with now almost 50 based at our production factory in Errol [Perthshire].”
Regional buying manager at Asda, Heather Turnbull, added: “The new popcorn listing makes a fine addition to our already substantial Mackie’s offering and since the launch of the Great Taste of Scotland event we have seen the popularity of Scottish products increase considerably.
“We stock more than 1,200 products, worth over £1.2bn, from over 100 Scottish suppliers, allowing customers in all our stores to enjoy premium products packed full of home-grown Scottish taste, talent and provenance.”
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