The business currently produces 60 tonnes of pastry per week, but completion of the the first phase of the investment extends capacity to 140 tonnes and sees the creation of 25 additional jobs.
The new equipment, including a pastry laminator and spiral freezer, will enable the company to compete for high volume commercial pastry requirements across the UK and Ireland, with the export market also in its sights.
Ronnie Miles, managing director, Bells Food Group said: “This new equipment will significantly boost our pastry production levels and allows us to truly compete for the first time in high volume, commercial pastry needs.
“We have a range of food manufacturing businesses on our radar that we would like to work with, supplying pastry for sweet and savoury pies, en-croute products and having the capability to alter our pastry products to suit. A number of discussions with potential customers are currently underway.
“To help lead this, we welcome back James Drury, a former chef who has retailer focussed new product development experience in the food industry. He will take up the mantle of driving our pastry sales.”
Bells Food Group is Scotland’s largest producer of professional quality pastry and offers a range of puff and shortcrust pastry bases, lids, blocks, rolls and lattice cut shapes for the wholesale and retail market. The pastry is manufactured using the traditional Scotch Method or French Method and the Butter Enriched pastry is a best-seller.
The latest investment is part of a wider brand development programme, new product innovations and stylish new packaging across its popular pie portfolio, to emphasise the quality of the product range and improve stand out on shelf. The brand has also secured additional national listings with Asda across its pie portfolio.
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