New IKEA Birmingham store opens

New IKEA Birmingham store opens

Home furnishing company IKEA officially opens its new Order and Collection Point in Birmingham city centre today at Dale End.

The Order and Collection Point is a new format for IKEA and it has been designed to bring the IKEA home furnishing range and expertise closer to more customers. 

Acting primarily as a planning studio to plan and order more complex purchases such as kitchens, wardrobes and sofas, IKEA Birmingham Central Order and Collection Point will also feature the much-loved IKEA room sets providing inspiration and ideas for the home and expert co-workers offering home furnishing knowledge and advice.

IKEA order and collection development manager, Jack Jackson said: “We are really excited to be bringing this unique new format to Birmingham, our first Order and Collection Point based in a city centre location.

“With less than five minutes from the three main rail stations and close to regional bus network hubs we want to make our products and services available to more people.

“By introducing an Order and Collection Point in this market we want to bridge the gap between online and in-store shopping and offer customers a new way to shop with IKEA.” 

IKEA Birmingham Central Order and Collection Point will not carry the full product range to take home but customers can order from the full range for home delivery or for collection later.

In addition, a small range of the ‘market hall’ items will be available for customers to take home immediately.

Customers who visit IKEA Birmingham Central Order and Collection Point can also enjoy street food from the bistro located in the unit.

The bistro will also offer free Wi-Fi, hot and cold drinks, pastries, and a selection of Swedish food market products for the customer to buy and enjoy at home.

 

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