Hebridean Sea Salt announce first national supermarket deal

Hebridean Sea Salt announce first national supermarket deal

Scottish sea salt business, Hebridean Sea Salt, today announce a £180K deal with supermarket chain, Sainsbury’s.

The company, based on the Isle of Lewis, will see their original and peat smoked sea salt hit the shelves of Sainsbury’s in its first national deal. 

Initially, the sea salt will launch into 360 Sainsbury’s stores UK wide, including in London and the South-East.  

This is Hebridean Sea Salt’s first expansion into a major supermarket, making their products available UK-wide for the first time.

As Scotland’s first sea salt company, the expansion was made possible thanks to a £250,000 investment in new equipment, taking Hebridean Sea Salt production from 50kg to a mighty 300kg per day.

Based on the ethos of producing sustainable products, Hebridean Sea Salt slowly evaporates Grade A, SEPA-certified water sourced locally from Loch Erisort, and then harvests the salt by hand, before it is hand packed on site on the Isle of Lewis.

Natalie Crayton, managing director of Hebridean Sea Salt said: “Our deal with Sainsbury’s has given us the platform to grow our business and increase our production. 

We have had fantastic support from chefs including Andrew Fairlie at Gleneagles and Mark Greenaway who love our products so we are delighted to now bring our pure and natural sea salt flakes to consumers UK wide.”

 

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