A Tyneside-based start-up is receiving support from Virgin Trains after the national train operator has selected the businesses healthy range of milk drinks to be served on-board to passengers.
Canny Milk is the brainchild of Newcastle businessman Liam Watson and uses natural flavourings to create a range of chocolate, strawberry, vanilla and banana milk.
The product is gluten free, uses British Red Tractor semi-skimmed milk and plants and vegetables to replace the usual thickeners and artificial colours found in typical milkshakes.
Liam Watson, co-founder of Canny, said: “It’s great that Virgin Trains has signed-up to sell Canny Milk on-board its trains. As a start-up business, it’s just amazing to have this opportunity for people using Virgin Trains to buy my product.”
The drinks will join the new line-up of Standard Class food and drink as part of Virgin
Trains’ £140m investment into its trains, stations and travel experience for customers.
To date, this has included revamped First Class lounges, a First Class menu created by James Martin, refurbished train interiors and the launch of Beam, its onboard entertainment portal that streams content direct to customers’ devices.
Ali Watson, Virgin Trains customer experience director on the east coast, said: “We’ve completely refreshed the products offered to customers in Standard Class, and we’re delighted to be able to bring flavours and tastes from producers on our route to our onboard offer, including Liam’s delicious, new drink.
“As part of this complete Standard Class revamp, we’re also introducing some of the tasty James Martin dishes currently served in First Class. We’re sure these will be as popular in Standard as they are in First, and we also hope customers will love Canny Milk as much as we do.”