Stockport entrepreneur hits Ocado jackpot

Stockport entrepreneur hits Ocado jackpot

Mark McGuinness has bagged himself an Ocado listing for a pizza product he cooked-up in his own kitchen.

Mark McGuinness created Dough It Yourself in 2012 when he couldn’t find the product he wanted on the shop shelves.

Now his company produces around 3,000 part-baked hand-stretched pizza bases every week, sold through a string of delis and restaurants, and online at doughityourself.org

He said: "I love making pizza with the kids, but there was nothing on the market which could give you a real thin-crust pizza experience at home.

"All the bases I could find were too thick and not very tasty at all, I couldn’t believe no-one had launched a part-baked option.

"Initially I was going to pitch the idea to the supermarkets, but then I thought why don’t I just do it myself? And Dough It Yourself was born."

The business, part of the Don Marco Food Company, has moved twice – once to a catering kitchen in Altrincham, and then to purpose-made premises in Stockport where he employs three full-time staff.

Dough It Yourself produce three different bases – traditional, wholewheat and they recently launched a gluten-free option.

Mark, who lives in Didsbury, said: "We hand-roll each base to the perfect thickness, you top it yourself and just pop it in a hot oven for about five minutes.

"The Ocado listing is a real feather in the cap and marks the beginning of the next stage of growth for Dough It Yourself."