Edinburgh Gin lands lucrative Asda deal

Edinburgh Gin lands lucrative Asda deal

Edinburgh Gin has landed a lucrative deal to supply its new range of flavoured liqueurs into Scottish Asda stores.

With the Scottish gin market showing no signs of slowing down, Scottish distillers are reaping the benefits of the gin revolution.

Adding to the original Edinburgh Gin line and Rhubarb and Ginger liqueur, Asda will now be the first major supermarket to stock three varieties of the distillers flavoured range.

Now available in 44 stores across Scotland, gin lovers from across the country can now enjoy the Raspberry Liqueur and Elderflower Liqueur.

"Since launching the Edinburgh Gin range in our stores earlier this year, customer feedback and interest has been exceptional," said Heather Turnbull, buying manager for Asda Scotland.

"Above all else customers are focusing on Scottish provenance and products which use the finest home-grown ingredients possible."

Produced in the heart of the capital, the award-winning Edinburgh Gin range is produced at a distillery and visitor centre at Rutland Place and at a second distillery, The Biscuit Factory, in Leith.

The new deal is testament to the growth of the gin industry and recent data from Mintel forecasts that gin sales will continue to grow and reach £1.31bn by 2020 and Brits are suspected to drink more than 29 million litres of gin.

Alex Nicol, co-founder of Edinburgh Gin, added: "Gin has been growing in popularity for a number of years and it’s important that everyone has the opportunity to experience a high-quality, great tasting product.

"This new deal will see our flavoured liqueur range available on Asda shelves and will allow consumers from across the country access to a quality product distilled with pride in Scotland."