Shoreditch, an East London start-up offering a monthly subscription platform for vaporizer users, has already raised £500,000 since its launch a year ago and is now looking to raise a further £1m.
The monthly subscription platform provides vaping solutions for customers by delivering UK made e-liquid through the consumer’s letterbox.
Distributing vaporizing pens, e-juice and related accessories, the Shoreditch product line includes 30 flavours of e-liquid in a variety of different nicotine strengths, including nicotine free.
Since launching in 2015, Shoreditch has grown to thousands of active customers purchasing their vapeproducts regularly online and has already raised £500,000 in funding to support its growth.
Now, as the company looks set to continue growing its customer base and its market share of the vaporizer market, it is launching a crowdfunding campaign via Seedrs in a bid to raise a further £1m.
"We are working with the crowdfunding platform Seedrs to raise £1m,” said managing director Ryan Shaw.
“The funds will be used to launch our website in .DE and .FR, scale up our UK customer acquisition efforts and product development to ensure customer experience is second to none.
“The name Shoreditch was coined because most traditional cigarette brands are named after West London landmarks, Pal Mal, Mayfair etc.
“Also, we’re based out of East London, which is a place for lots of cool and disruptive start-ups. We’re leveraging technology to shake up what is already a disruptive industry, keep your eyes peeled for our IoT vape pen.”