Juicy-Ness: A healthy kick for social scots

A young Scottish entrepreneur has launched a healthy soup and juice business using the power of social media to drive sales. BQ heard how Alison Macleod made it all happen.

To celebrate her first year in business, Alison Macleod is launching a healthy twist on the traditional espresso to thank her loyal customers.

Alison, of Inverness, who launched Juicy-Ness in June 2014, embraced the power of social media and runs her entire business through her smart phone, taking most orders via Facebook or her website.

Made by juicing a shot of raw ginger and lemon to give a zesty mix of flavours, the special ‘Ginger Shots’ are designed to give people’s body a healthy morning kick to awaken their senses in replace of caffeine. 

To trial the new drink, Ms Macleod, 28, who has been shortlisted in the Highlands and Islands Food and Drink Awards in the healthier food and drink category, hosted a live juicing bar at the VIP tent of the Belladrum Tartan Heart Festival. 

The drink, which was sold for £1 per shot, proved popular amongst production staff and festival-goers alike, with the product flying off the shelves.

She said: “I run my business from our family home, working around the school run and out of school activities.

“Our juices and soups are made fresh each morning for clients to collect on their way to work and are available from 7.30am onwards.

“We also offer a fresh daily delivery service to homes and workplaces in Inverness with the option to receive your order in bulk frozen to store at home if this is more convenient. Frozen orders can also be couriered nationwide.

“Our new 'Ginger Shots' can be added onto any order from £1 per day or bought frozen in a monthly supply for £30, perfect for replacing your daily caffeine fix with a shot of raw natural ingredients which will awaken your body and help you feel more alert.

“I trialed the product at Belladrum, and they went down a storm. They were perfect to help kick-start tired or hung-over festival-goers.”

Alison, who is preparing to expand her business due to demand, delivers three or five day detox diets all over the country.

She continued: “I have had orders from the borders, Aberdeen, Edinburgh and as far North as Wick.

"People are more conscious of what they consume now and with celebrities like Michelle Mone, regularly embarking on a juice cleansediet as part of a healthy lifestyle, it's definitely becoming more popular to look after your body.

“There are only a couple of businesses in the whole of the UK that offer the same service as I do, however our prices are more competitive and we specialise in deliveries to the Highlands and mainland Scotland."

Ms Macleod only uses whole foods, no additives and all products are naturally gluten and wheat free and vegan friendly, and all are sourced locally.

The ginger healthy shots are available to buy in a month’s supply for £30.