Asda cheers Scottish food and drink success

Asda cheers Scottish food and drink success

Asda is reaping the rewards of investing in Scottish food and drink manufacturers after 200 new lines achieved sales of £10.5m last year.

The chain invested heavily in promoting Scottish lines as part of Scotland’s Year of Food and Drink throughout 2015.

Highlights include a new £150,000 contract with bakers Murdoch Allan, which has resulted in the creation of 10 jobs, an £800,000 contract with McIntosh of Strathmore and a new UK-wide deal with Stewarts of Tayside. 

A new £1m contract with butchers We Hae Meat has also resulted in eight new distribution jobs, and cider-makers Thistly Cross secured their first supermarket listing with the chain. 

Brian O’Shea, Asda’s regional buying manager for Scotland, said: “We’ve found that half of shoppers are now buying local food in their weekly shop and we anticipate another year of impressive growth in our Scottish product range in 2016.

“At Asda we place huge importance on supporting Scottish suppliers to grow their businesses.

"Where Asda can take a local product and find it a national, or even an international market, then the benefits are multiple: sales increase, customers get better choice and quality, and suppliers get the confidence and scale to make the move from small to medium to large businesses. 

“From our 2015 highlights you can see the knock on positive effect from more local jobs and more investment with Scotland’s primary producers.”

Scotland Food & Drink chief executive James Withers, added: “We know there is growing consumer demand for Scottish produce and Asda’s work this year with Scottish suppliers has been great to see.

“We place real value on the partnership Scotland Food & Drink has with Asda and in recent years we’ve seen joint initiatives drive up the sales of Scottish products in store and build the capabilities of suppliers. 

“These latest sales figures are a fine way to finish off Scotland’s Year of Food & Drink and fitting reward for efforts by the Asda team.

“We look forward to pushing on again next year and we have big, shared ambitions for 2016 and beyond.”