Demand for accommodation was highest in Glasgow, which received 64.8% room occupancy during the month.
Room rates in Edinburgh increased by 5.9%, with the average room rate (ARR) rising to £77.17.
Although slightly lower than the capital, Glasgow still saw healthy revenue gains, achieving an ARR of £60.53.
Cllr Frank McAveety, leader of Glasgow City Council and chair of Glasgow City Marketing Bureau, said: “It’s fantastic news that Glasgow has started the year with the highest hotel occupancy rate in Scotland, reinforcing our position as the fastest growing tourism destination in the country.”
Further success was noted across both cities, as revenue per available room (RevPAR), increased in Edinburgh and Glasgow by 5.1% and 3.1% compared to last year.
Chief executive at Marketing Edinburgh, John Donnelly, said: “Edinburgh’s hotel occupancy continues to perform extremely well. The Six Nation rugby fixtures naturally lead to a slight cyclical dip every other year; however this is being offset by a strong 5% increase in Revenue per Available Room (RevPAR). It is a solid start to 2016.”
With forward bookings for the next 3 months up by 2% in Glasgow, the positive results are looking to continue for the city throughout the coming months.
Sean Morgan, managing director at LJ Research, said: “A continuation of positive performance for Glasgow and Edinburgh hoteliers in January following a strong finish to 2015 highlights a good degree of stability within Scotland’s two largest destinations.
“Looking to the future, a steady stream of business and leisure events is continuing to drive up demand in Glasgow and, in doing so, helping to fill more weekday and weekend hotel rooms.”
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