Pigs fly online with Puddledub

Pigs fly online with Puddledub

Puddledub, the Fife-based farming and butchery business, has launched its own online store to capitalise on a surge in sales.

The family-owned company, which employs more than 20 people at its Clentrie Farm near Auchtertool, is providing a home-delivery service through the website.

Founder Tom Mitchell said: “During the last quarter of 2015, we saw a huge increase in sales at our butchery concession in Fife and at farm shops and delicatessens across the country.

“We’ve found customers are seeking for complete transparency and traceability in sourcing their meat.

"This news is very welcome, as this goes against industry figures which indicate sales for bacon, ham and sausages fell on the whole have been declining by up to 15%.

“Our boost in sales also coincided with the closure of the Forth Road Bridge in December, with restricted travel, leading many consumers looking to shop closer to home.”

The Mitchell family has farmed at Clentrie since 1904, with the fourth generation of the clan now working in the business.

They rear home-bred Duroc Large White Cross pigs for their bacon, ham and sausages.