Porridge lover launches start-up to feed the world

Porridge lover launches start-up to feed the world

A Scottish entrepreneur has set up his own fast food business for porridge lovers which will help feed some of the world’s poorest children.

The Porridge Box, currently located in The Old Police Box on Edinburgh’s Royal Mile, sells a selection of hot porridges to busy locals and tourists with a proportion of its profits being donated to Mary’s Meals- a charity that feeds over a million children daily in the developing world.

The company is the brainchild of Peebles-born Jas Scott-Moncrieff who wanted to create a business with an ethical foundation.

Shelagh McGhee, Edinburgh representative of Mary’s Meals said: “Every day, Mary’s Meals feeds more than a million of the world’s poorest children in a place of education. It doesn’t advertise and relies on word of mouth.

“We are so grateful for the support of the Porridge Box which has an ethical and environmental approach.”

A lifelong porridge lover, Scott-Moncrieff has created a blend of pinhead oats, oat bran, oat flour and oat flakes for his two main product lines – which can then be flavoured in the traditional way, or with a variety of other ingredients including hemp oil, Brazil nut or sunflower seed butter.

While the Edinburgh Old Police Box is The Porridge Box’s first location, the entrepreneur has plans to operate from other concessions and, in the longer-term, open its own premises.

Scott-Moncrieff said: “The recipe I’ve developed provides for the greatest nutrition and flavour – a real power food that is both traditional, but introducing optional flavours and other nutritional ingredients for the 21st century.

“Importantly, I also wanted the Porridge Box to have social responsibility and clear ethical and environmental values.  More than anything, by creating porridge as Scottish street food, I hope people enjoy it!”

The company’s first outlet sits outside of the Tron Kirk, Hunter Square, and is open between 7.00am and 1.00pm daily.