HR Services Scotland unveils social media and strategy package

HR Services Scotland unveils social media and strategy package

HR Services Scotland, the employment issues specialist, is adding a social media strategy package to the list of services it offers its client base.

The specialist human resources consultant is responding to demand from clients for a coherent and consistent way to deal with one of the most challenging areas to affect the workplace in recent years.

HR Services Scotland managing director Andy Purdon said: "Social media use is now a requirement in the workplace, not only for internal communication, but to allow staff to interact with customers and to facilitate advertising and marketing.

"But there is still the need to ensure that it is not used to the detriment of the company and to achieve that it is necessary to have a firm policy in place with clear guidelines on use, functionality and restrictions."

A recent survey by Harvard Business Review showed that just 12% of those using social media feel they employ it effectively, creating a skills gap which can lead to lost productivity and business value.

Purdon said: "Creating the right policy for a company depends on the sector in which it operates and the company's existing culture. Often what is needed is a re-appraisal and re-affirmation of strategies or policies which are in place, but which perhaps are not being adhered to.

"Our specialists can hold 'toolbox talks' sessions with employees which spell out their rights and responsibilities and emphasise elements which are already in the employee handbook, with the ultimate aim of making sure everyone knows where they stand."