Scottish design agency wins prestigious packaging award

Scottish design agency wins prestigious packaging award

Up and coming Glasgow marketing agency, Thirst, has won the prestigious Best Packaging Award at the 2016 Scottish Design Awards.

Now in its 19th year the Scottish Design Awards reward the best work in design and architecture by Scottish agencies over the previous year.

The packaging award is one of the most hotly contested categories and has been dominated by the whisky industry over the last few years.

This year, Thirst received the prize for their rebrand of the acclaimed Loch Ness Brewery.

Thirst is a design and marketing agency that has only been running for eight months and specialises in the craft drinks industry, working with breweries around the world.

Creative director of Thirst, Matt Burns, said: “It is always fantastic to be to have your work recognised by our peers, but the real pleasure has come from the feedback we have received from the client and their customers on the rebrand.

“I believe the success of the design is down to the simple idea, backed with simple execution.

“This allows the design to be easily understood, whilst being engaging and approachable.”

This latest award comes hot on the heels of the Glasgow firm winning three medals at the Australian International Beer Awards for their branding work with Australian brewer Doctor's Orders this week, and a best design award at the Society of Independent Brewers Awards earlier in the year.

The business has also received a nomination for Small Business of the year at the Glasgow Business Awards.

Thirst director, Chris Black, said: “It is fantastic that within our first year of operating we have won such a prestigious award and to have gained recondition of our work.

“It is the perfect boost as we look to grow our business and expand our client base.”

The agency is already working on its expansion, and is now in talks with a world leading US based craft brewer, a new Scottish craft distiller and one of England’s fastest growing beer brands.

“Specialising in the drinks industry has given us a real competitive edge in the early stages of our business. We live and breathe the industry and through our trade experience know the challenges our clients face to get their brand noticed, particularly in the expanding craft sector.”