Beehive Brae gets Aldi buzzing

Beehive Brae gets Aldi buzzing

Beehive Brae Honey Beer has been snapped up by Aldi as part of their major summer promotional drive

The sustainable craft beer will appear across the supermarket’s 67 stores throughout Scotland.

Every bottle of Beehive Brae Honey Beer is brewed for the ‘betterment of bees’, with parent company Plan Bee driving the growing movement to protect and preserve Britain’s dwindling honeybee populations.

CEO Warren Bader said: “This is more than just stocking another beer, but because our honey beer is brewed for the betterment of bees, this is a sustainability statement.

“We’re delighted to be working with a major brand like Aldi and look forward to sharing in the success of this summer promotion.”

Richard Holloway, managing director of Aldi in Scotland, said: “Scotland produces some of the best craft beer on the market and the Aldi Beer Festival allows our customers the opportunity to try a wide array of beers that are not all readily available.

“We are sure this Beer Festival will be a great success for Aldi and the brewers involved.”

Stuart Patrick, chief executive of Glasgow Chamber of Commerce, said: “Craft beer is hugely popular, and having Plan Bee’s own label honey beer stocked in 67 Aldi stores across the country is good news.

“The company is highly innovative and has helped organisations, including a number of our members, improve green credentials and commitment to the environment, while emphasising the importance of supporting a honeybee population that has been in worrying decline.”

Warren has taken the honey beer to shows and exhibitions around the world; last year the beer featured at the World Expo in Milan, while in March the growing craft beer scene in Tokyo welcomed the niche blonde as part of FoodEx, Asia’s largest food and drink expo.

Aldi is the first major outlet to seize upon Beehive Brae, after Plan Bee came to the company’s attention through their Next Top Product competition, in which the sustainability businesses Origin Honey was also a finalist.

 

Enjoyed this story? Click the link below to get more stories like this in your region.

Bqlive BQB Sign Up Button SC