Whisky tourism in Scotland currently attracts around 1.5 million visitors a year to distilleries, but after noticing a gap in the market, Kirsty MacGeoch decided to create personalised whisky experiences, allowing tourists to enjoy a bespoke trip.
Based in Edinburgh and supported by RBS’ Entrepreneurial Spark start-up business accelerator, Whisky Co. creates bespoke itineraries, individually suited to guests’ requirements and books all aspects of their trip, from transfers to tastings, with a focus on luxury.
Hailing from Scotland’s whisky capital, Speyside, Kirsty has created and hosted many VIP distillery trips for iconic whisky brands over the past 5 years.
This experience, alongside booking spontaneous tours and transport for guests staying at her parent’s former guesthouse in Cardhu, gave Kirsty the idea to establish a tailored whisky experience service.
She said: “Whisky is a huge Scottish success story, but there’s a missing link between the distilleries and the whisky lovers coming to visit.
"Everyone has a different taste when it comes to whisky and it’s the same when it comes to holidays.
“Whisky Co. stands for Whisky Connections, as that’s exactly what we do; provide that connection between the distilleries and the tourists.
"I’ve always felt that there wasn’t a luxury, personalised service available to the public that offered something special to visitors, Whisky Co. is here to do that, by providing extra-special whisky experiences based on exactly what the customer wants, rather than providing just another pre-packaged whisky holiday.
"I wanted to share my knowledge of Scotch and Scotland with the world to ensure visitors get the best out of what our country and its wonderful whisky have to offer.”