TVSquared scores $3m funding

TVSquared scores $3m funding

Edinburgh-headquartered TV analytics firm TVSquared has secured $3m investment from existing and new investors, including private equity fund West Coast Capital.

This latest round of funding brings the total raised to date by the global business to more than $5.5m.

TVSquared, which has offices in London, New York and San Francisco, delivers same-day campaign measurement and optimisation to the $180 billion global TV advertising industry

TVSquared’s technology is deployed at 350 brands in 46 countries, improving TV campaign efficiency by 20-80%.

Paul Davidson of West Coast Capital said: “Data analytics is a space we understand extremely well and, in assessing TVSquared, we saw a compelling analytics technology capable of making significant ROI for clients.

“Compelling technology, an experienced team and a global play made this an exciting investment.”

TVSquared has also recently announced technology entrepreneur Chris van der Kuyl as its chairman.

Mr van der Kuyl said: “TVSquared’s technology is changing the way advertisers, across the world, leverage TV.

“It has two of the most important ingredients for success – the ability to disrupt a global industry and a proven team of talented people. 

“As chairman, I look forward to helping TVSquared expand its footprint and realise further significant growth.”    

Calum Smeaton, founder and CEO of TV Squared, added:“TVSquared has made TV an optimisable marketing channel and the industry is taking notice.

“The latest round of funding, combined with our technology, global team and Board, puts TVSquared in the perfect position to change the way advertisers measure and optimise TV forever.”



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