sensewhere secures £1.4m in funding

sensewhere secures £1.4m in funding

sensewhere, a leading provider of indoor positioning solutions, has secured £1.4m from Scottish Enterprise to help create jobs and further develop its disruptive location software.

sensewhere creates software that offers universal location and navigation data in dense urban areas including shopping centres and airports, where GPS and other global navigation satellite systems are blocked.

The grant will create seven highly skilled jobs at the company’s Edinburgh headquarters and safeguard many others.

Rob Palfreyman, CEO and co-founder of sensewhere, continued: “Our technology creates vast opportunities for people and brands to connect with others, even in little or no satellite signal.

"The likes of shopping malls often have little or no signal but with our software, retailers and brands can connect with customers through location-based advertising in a way that’s simple, fast and accurate.

“On top of opening up a number of jobs and protecting existing posts, this grant will help us cement our commitment to Edinburgh as our centre of excellence for research."

Determined to maintain its place as a leader in the market, sensewhere hopes the continued developments to its technology will not only improve services for its existing clients but also help build on its international client base, which currently includes global names such as Tencent and TomTom.

Jim Watson, director of innovation and enterprise services at Scottish Enterprise, added: “sensewhere is a great example of an ambitious Scottish company that’s developing innovative technology for global markets. 

“We’ve worked with it since its early days as a Proof of Concept Programme project, so it’s really great to see it expand and develop. 

“As Scotland’s innovation agency, we help businesses like sensewhere accelerate their innovation projects to help drive global competitiveness.” 

While GPS is the most well-known positioning technology, it has serious limitations inside buildings and in dense, built-up areas.

sensewhere’s indoor positioning technology tackles these problems by using a database of electromagnetic sources, such as Wi-Fi, Bluetooth signals and other sensors to triangulate a user’s location.