Rupert Patrick to revive family whisky brand

Rupert Patrick to revive family whisky brand

Renowned whisky entrepreneur Rupert Patrick is reviving the James Eadie whisky brand which was launched by his great-great grandfather 150 years ago.

Rupert, CEO of James Eadie, is bringing the brand back to life with a selection of single cask and small batch bottlings of James Eadie whiskies.

The bottlings include malts from Speyside, the Highlands and Islay, with whiskies from Inchgower, Benrinnes, Blair Athol, Caol Ila, Dailuaine and Linkwood.

Speaking about the relaunch, Rupert said: “I’ve known about my great-great grandfather’s whisky for many years, but until now I’ve never had the chance to realise my ambition to get the brand going again.

“Demand for good quality single malts is growing at over 6% worldwide and consumers are prepared to look beyond the well-known brands to find something new.

“Some of the distilleries we’ve chosen casks from are hidden gems - I’m forever learning about the breadth and depth of quality in Scotch Whisky and delighted to have the opportunity to take these to market.”

From this first limited production of 10,000 bottles, James Eadie will be bottling single malts aged from 8-15 years old from eight distilleries.

Campbell Evans, former international affairs director at the Scotch Whisky Association, added: “Scotch Whisky drinkers in the UK and elsewhere, excited by the growth in small scale distilling, are increasingly discovering that many longstanding distilleries produce a fantastic, but often hard to find dram.  

“The James Eadie single cask and small batch bottlings give Scotch Whisky lovers a chance to taste some of these well-established, but hard to find whiskies.”

The initial focus for exports will be Denmark, Holland, Austria and France, all of which have a strong market for single malt Scotch Whisky.