New industry campaign invites tourism businesses to consider ‘The Big Five Questions’

New industry campaign invites tourism businesses to consider ‘The Big Five Questions’

A campaign has launched today in Edinburgh to support tourism businesses in delivering the sector’s ambition to grow by £1bn by 2020

‘The Big Five Questions’ invites businesses across Scotland to ask themselves questions about their customers, online presence, performance and productivity. Relevant advice, tools and support from the initiative’s partners have been gathered together to help businesses tackle these areas of their business with the overall objective of strengthening the sector.

The initiative, created and hosted by the Scottish Tourism Alliance, is a collaboration with key public agency partners involved in the sector, including VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Skills Development Scotland, Zero Waste Scotland, Business Gateway and the Scottish Government.

Scotland’s tourism strategy has a vision ‘to make Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.’

Marc Crothall, chief executive of the Scottish Tourism Alliance said: “We are delighted to launch The Big Five Questions which highlights the considerable amount of support and advice available to tourism businesses across our agency partners.

“We will be using the questions to shape our communications over the next year and are encouraging every tourism group and organisation to help us promote the initiative to others in the industry and help make it easy for businesses to access the right support for them.”

Stephen Williamson, senior tourism executive, Scottish Enterprise said: “The aim of The Big Five Questions is to prompt businesses to consider the areas where they might need to develop and for them to feel that they can quickly access support that will really make a difference to their business performance.  With so many support options out there, it’s important that tourism businesses feel that their particular needs are understood and addressed – the industry continues to face many challenges and Scottish Enterprise would urge the industry to connect with the campaign and stay ambitious with their growth ambition.”


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