Four-day week boosts Pursuit

Four-day week boosts Pursuit

A Glasgow marketing company which generates sales leads for businesses has seen productivity rise after introducing a four-day working week.

Pursuit Marketing introduced the four-day week a month ago in a bid to enhance staff wellbeing and boost recruitment.

Its sales and telemarketing staff now work Monday-Thursday with no reduction in pay or other benefits.

The gamble has so far paid off with the firm experiencing a 30% rise in productivity. There have also been virtually no sickness absences.

Lorraine Gray, operations director at Pursuit, said: “We can’t believe how well our four-day week has been received by staff. They are returning to work on Mondays with a spring in their step following their three-day weekend.

“It’s not just about pleasing the parents in the office. Yes, our working mums and dads get to spend more time with their families but other staff are enjoying the benefits too as they have more time to spend on sports and leisure activities.”

Pursuit has also introduced free 8am gym sessions, access to a wellness coach, personal trainers, massage therapists, a running club and nutrition advice.

Flexible working patterns are also available with both mothers and fathers taking advantage of the scheme.

Last year the business, which pays above the Living Wage and was one of the first companies to be registered on the Scottish Business Pledge, was a winner at the Scotland’s Best Employer Awards.