Describe your role in no more than 100 words.
My role includes a huge variety of tasks; everything from running some of our client advertising campaigns to hiring and training new members of staff. I look after all the operations of the business.
What is it the company does?
We’re a social media agency, meaning we help our clients maximise their use of social. We help develop strategy, create engaging content and mostly implement Facebook advertising campaigns for them. We’re all about audience building and generating an ROI. As much as the ‘fluffy’ metrics are important (reach & impressions etc.), all that really matters is an increase to the bottom line.
Give us a brief timeline of your career so far – where did you start, how did you move on?
My career is somewhat of a short one. I’m 22. I left school at 18 and moved from the Shetland Islands to Manchester to study at the Peter Jones Enterprise Academy where I set up a corporate wellbeing company. When I moved to Edinburgh in 2014, I decided to end that business and set up Blue Cliff Media.
What do you believe makes a great leader?
A great leader is someone that helps their team learn and grow. Not someone that just demands and orders their team to do things. A great leader is someone who has a vision and makes that vision and dream happen, without hurting anyone on the way.
What has been your biggest challenge in your current position?
Every day is a challenge! However, the biggest challenge to date has probably been a psychological one: charging what we’re really worth. I effectively started out as a freelancer and as all freelancers know, it can sometimes be a big mental block to charge what you feel you’re worth.
How do you alleviate the stress that comes with your job?
I’m very health conscious and so I love to get in the gym, walk, cycle, play football and generally eat well. I think this helps to keep my stress levels to a minimum. But when I do get stressed, it tends to help me push forward. Rather than crippling me.
When you were little, what did you want to be when you grew up?
I’ve wanted to be a footballer, an astronaut and a rock star. But as I got a little older (around the time I started high school) I knew I wanted to be self-employed, running my own business.
Any pet hates in the workplace? What do you do about then?
Pet hates in the workplace… The main thing for me would just be having respect for the other people working. I wouldn’t say I really have any pet hates as I’ve never had an issue. Although I’m sure they may come in the future.
Where do you see the company in five years time?
When I first launched my business, I set myself the ambitious goal of doubling revenue every year, so that’s the goal. Just to continue to grow the business. We’ll open up our service offering and will grow the team to help us do this.
What advice would you give to an aspiring business leader?
Start creating content. Get yourself out there and provide as much value to the market as possible. If you’re young, work hard but realise you have so many years ahead of yourself. As Gary Vaynerchuk would say ‘be patient’.