Gleneagles’ decision to become a member reflects a growing diversity in Marketing Edinburgh’s membership profile.
With over 220 businesses now in membership, other recent organisations to join Marketing Edinburgh include a second out of city venue, Kinross House Estate, as well as a number of restaurants, bars and shops such as Kyloe, Jeffrey Street Whisky, Foundry 39 bar and The East India Company. Edinburgh’s new Courtyard by Marriot, has also confirmed it will be joining Marketing Edinburgh when it opens its doors later this month.
Hillary Bett, head of membership services at Marketing Edinburgh, said: "We are thrilled to have Gleneagles join us as our first official Perthshire member. While our Edinburgh-based membership is obviously hugely important, as the gateway to Scotland, venues outside the city are also beginning to realise that they too can benefit from a closer working relationship with Marketing Edinburgh.
"Both Marketing Edinburgh’s consumer facing ‘This is Edinburgh’ website and social channels, which has a reach of over 410,000 unique users and Convention Edinburgh’s business tourism network allows its members a unique opportunity to raise awareness and promote their venues to new, relevant audiences that they would not necessarily be able to reach.
"The rise in new members from sectors such as food and drink, also reflect the changing dynamic of Marketing Edinburgh’s membership. The success of Edinburgh Rewards, a unique programme of exclusive offers available to delegates, for example, has been incredibly popular with the city’s restaurant and bars, encouraging visitors attending conferences and meetings to get out and explore all Edinburgh has to offer."
Val Eglinton, director of sales at Gleneagles Hotel said: "Gleneagles is thrilled to join Marketing Edinburgh as its first partner from out with the Edinburgh and Lothians region. Only one hour’s drive from Scotland’s beautiful capital, we offer an unrivalled array of country pursuits, perfect for team-building & incentives. We are ideally placed to host pre & post events and individual extensions."
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