The Fitness Guy established his health and fitness company one year ago to help women lose weight in a healthy, sustainable manner, getting healthy both physically and mentally.
To date, the business has helped over 1,000 women with the ‘Lean and Learn’ programme.
Individuals from across the globe, including women living in Australia, Texas, New Zealand, Ireland and Dubai have participated in the online health and fitness programme, with 90% of Steve’s clientele being based in Aberdeen City and Shire.
Steve, who previously worked at Nuffield as the general manager for 10 years and has been a qualified personal trainer for seven years, started up The Fitness Guy after identifying a niche for an online fitness programme which utilises social media in Aberdeen. In its first month, the company had over 100 clients on its books.
Steve said: “Rather than working on face-to-face basis, I decided that creating an business with social media as a key business tool would allow me to help multiple individuals, bringing many likeminded people together to support one another via Facebook and online forums.
“I actively encourage my clients to go out for meals and indulge in their favourite foods to showcase that they can be healthy and don’t need limit themselves. The Lean and Learn body confidence movement is all about finding the balance.”
The Fitness Guy was established in January 2016 and is the first fitness programme to be pushed out using social media. The next intake of participants for the Lean and Learn programme closes on Monday 9 January 2017.