Leonardo Hotels has opened its first establishment in Scotland after investing significantly in the refurbishment of a former Premier Inn site in Edinburgh.
The Leonardo Royal Hotel Edinburgh, which takes the Leonardo Hotels’ portfolio to more than 80 hotels in 40 locations, follows the group’s focus to create non-standardised hotels that are defined by their own regional character, special local flair and bespoke style identity.
The Leonardo Royal Hotel Edinburgh, which boasts 282 rooms and is located close to Haymarket railway station in the capital’s city centre, will offer 4-star superior accommodation – as well as Leonardo Hotels’ trademark design concept.
The decision to create the hotel under the premium Leonardo Royal brand underlines the group’s positioning of Edinburgh – and Scotland - as a prime new location in its continued European expansion plans.
Daniel Roger, managing director of Leonardo Hotels Europe, said: “We are proud of the fact that the Leonardo Royal Hotel Edinburgh, coupled with our hotel in London, represent a successful market launch in the UK, which we will continue to develop in future with other projects.
“Our business model is never to open just one hotel in a new area. Since 2006, we have opened 63 hotels and we are already reviewing our plans for further growth in Scotland.
“We are a chain hotel, but we are as far removed from a chain hotel as possible. The satisfaction of our customers is our greatest asset. In order to achieve it, we work at it daily, investing lots of time and money. We orient ourselves to the feedback of our guests and use that to define our strategy and direction.
In its last annual results, published in March 2017, Leonardo Hotels reported successful sales of 305 million euros, meaning annual revenues rose by 12.5% compared to the prior year. Occupancy rates also remained high, enabling the group to register about four million guests.