David White runs a bodyweight fitness training company, BGR Training, and the Scottish Institute for Enterprise (SIE) are supporting him as one of their ones to watch.
SIE is the national organisation for the promotion of enterprise and entrepreneurship in Scotland’s universities and colleges. Since 2000, SIE has helped identify and support some of Scotland's most promising entrepreneurial talent at an early stage in their journey who have gone on to become some of Scotland's brightest young stars. These include Rebecca Pick (Pick Protection), Victoria Hamilton (VH Innovation) and many more!
Nearly 400 students entered SIE's enterprise competition in 2016-17, representing an excellent pool of potential new talent. BQ & SIE have come together to present a series of interviews showcasing some of the best students and graduates who were recognised during the process; entrepreneurs who are starting out and have the potential to make it big - the Ones to Watch!
Describe your idea in no more than 100 words
BGR Training is a bodyweight fitness training company with the ambition to become a globally recognized, market leading brand.
BGR Training have created a new fitness product- the ‘BGR Suspension Trainer’, which offers users access to hundreds of exercises anytime anywhere.
Following the launch of the BGR Suspension Trainer, the BGR Training brand will extend by adding group fitness training classes, nutrition, apparel, and other branded fitness products to the range. This will create a comprehensive and holistic solution for the bodyweight fitness training market.
How would you describe your innovative idea to an elderly relative?
A fitness product that helps people achieve their fitness goals anytime anywhere using only their bodyweight.
What led you to come up with this idea, and how does it differ from others?
I discovered many problems using suspension trainers. Their design inhibited the performance of many crucial exercises for bodyweight fitness training development.
I take my suspension trainer and my Olympic rings to the park to exercise outdoors. It’s a lot of equipment to carry, and takes a lot of time to set up. The whole concept of suspension training is that it should be easy and efficient.
The BGR Suspension Trainer is more compact, versatile, and adaptable than other suspension trainers. With the BGR Suspension Trainer, users can perform more exercises with ease, allowing them to achieve more.
What inspired you to start developing your idea?
The eureka moment occurred in the aftermath of the Glasgow Commonwealth Games. The government were trying to increase sports participation and uptake, which is why I started exercising in new and innovative ways – i.e. outdoor training using ‘calisthenics’ a form of fitness training similar to gymnastic training.
There was an air of optimism around the city following the games. This inspired me to run with the idea. The idea was clearly innovative, and after researching the market to determine their wants and needs, it was clear that the product was an attractive solution that would overcome common problems with suspension trainers.
Where do you get advice, support or help?
The first help I received was from Business Gateway. My advisor was very helpful in making introductions to Scottish Enterprise, Scottish Institute for Enterprise and individuals who were happy to give advice over a coffee.
I am a student at Strathclyde University where I am on the Rising Star programme, and receive help through the Enterprise Hub.
Other entrepreneurs are always happy to help and support others – I have received invaluable help from others who are slightly further than me in terms of business development.
What has been your biggest achievement so far?
I am a finalist at the Sports Innovation Awards for the second year in a row. The first year I competed well, but the judges felt I was a bit early in terms of business development. I have taken their advice on board and developed the business to the exciting stage it is poised at today.
What are the biggest challenges you face when trying to develop your idea?
At first, I was clueless. I literally asked, ‘how do you start a business?’ on Yahoo! Knowing how to get started is the hardest thing. However, there are loads of organisations that are there to signpost you to the correct help. You just need to get out and ask until you find the right support organisation to help you.
Where do you see yourself in 5 years time?
Hopefully working hard developing BGR Training. If all goes well, the brand will be globally recognized, and I could argue the need for a BGR Training headquarters in California. That’s where I will hope to be.
SIE says: Fitness is a healthy and growing market – and David’s innovation plays exceptionally well here. It’s his drive to make a difference and positive outlook that makes David really stand out. He is someone who isn’t going to let anything stop him.
For more on SIE, including detailed case studies and more on its educational programme go to the SIE website: www.sie.ac.uk