Rich Ferranda at Bristol Foods
Food fans in California will soon be able to get a taste of some of Scotlands finest food and drink products, as 12 Scottish companies secure listings with Californian retailer, Bristol Farms.
A Scottish Showcase has been developed in collaboration with the leading US specialty dairy and grocery importer, Atalanta Corporation, to highlight some of the best of Scottish dairy, bakery, seafood, craft beer and craft spirits.
The Scottish food and drink companies will have a guaranteed two-month listing at all 12 Bristol Farm stores across Southern California. The companies will also participate in promotions and special events to celebrate the new Scottish range which includes Mackays preserves, Eden Mill gin and Dawnfresh Loch Etive trout.
Gourmet and speciality food retailer Bristol Farms has stores in locations across West California including Hollywood, Beverly Hills and West Los Angeles. The new listings have been facilitated by the Scotland Food & Drink Export Partnership's in-market specialists as part of its food and drink Export Plan.
Emma Harcus, international senior manager for trade and investment at SDI said: “This Scottish Showcase with Bristol Farms is a tremendous opportunity in a priority market for Scotland. It continues to add to the success stories that demonstrate the value of having in-market specialists in priority markets, who are developing relationships and opportunities by working in partnership with key retailers and importers to showcase the best food and drink that Scotland has to offer.”
Scotland Food & Drink’s chief executive, James Withers added: “It is really exciting to see some of Scotland's finest food and drink reaching shoppers in California and is another sign of the transformation happening in our food and drink sector. The investment we’ve made putting trade specialists in key cities around the world is really paying off. It means a dairy farmer in Argyll getting up at 5am this morning to do the milking can see the results of that effort on supermarket shelves in Beverly Hills.
“We want to see Scottish produce promoted here, but going global is a huge part of the future of our industry. It will be key to achieving our ambition to double the size of the food and drink sector to £30 billion by 2030. There is a growing appetite in the US for premium produce with strong provenance credentials, so it is the perfect time for Scottish producers to take advantage and we’ll keep putting support in place to make it happen."
The new Scottish produce launched at Bristol Farm’s Beverly Hills store on 9 September at a special event attended by Bristol Farms senior executives, SDI, Atalanta corporation, first milk, and the local distributors for the other Scottish products.
Rich Ferranda, category manager for Bristol Farms, said: “We are delighted to feature Scotland in Bristol Farms’ ‘Foods Around the World’ program. Across the store, for the next 2 months, we are featuring the best Scotland has to offer in seafood, dairy, bakery, specialty grocery, spirits and beer, including five Scottish cheeses.
“Our customers are discerning buyers and we look to offer produce that have provenance and story as well as a great taste. With cheeses such as Mull of Kintyre, Orkney and Connage, we can offer a range of cheese styles and flavours along with accompaniments such as chutneys and smoked salmon. We have welcomed the support provided by Scottish Development International and partners in making this happen.”