Scottish food company, Mackie’s Of Scotland, has won a contract with Asda to supply two new flavours of popcorn to the supermarket.
This new deal is the latest in a seven-year long relationship and will see the two newest editions, sweet and toffee coated popcorn, stocked in 50 Asda stores across the country.
Mackie’s decided to expand its popcorn range after recent data suggested that popcorn is growing in popularity. The snack is now a market worth more than £135.8m and last year alone grew by 13.6%.
James Taylor, commercial director at Mackie’s Crisps, said: “After seeing the success of the first two flavours of popcorn we launched, we decided it was time to expand our range. We looked for inspiration from existing Mackie’s products to decide on the sweet and toffee coated variants and look forward to adding further incremental sales to the popcorn category within Asda Scotland.
“Not only has our partnership with Asda helped to increase our product range and availability, it has also helped us expand on our local recruitment with now over 46 employees based at our production factory in Errol.”
Mackie’s, which is based in Perthshire, added popcorn to its list of products after seeing success with its other products. The brand sells 9.5 million packs of Mackie’s Crisps each year.
Heather Turnbull, regional buying manager at Asda, added: “The new popcorn listing makes a fine addition to our already substantial Mackie’s offering.
“We stock more than 1,200 products, worth over £1.2bn, from over 100 Scottish suppliers, allowing customers in all of our stores to enjoy premium products packed full of home-grown Scottish taste, talent and provenance.
“Supporting local Scottish suppliers is an integral part of what we strive to do at Asda and we’re delighted to be expanding Mackie’s range across our stores.”