Luma Interactive to help transform Amsterdam

Luma Interactive to help transform Amsterdam

Edinburgh-based interactive design company, Luma Interactive, has demonstrated the has seen its plans approved by Amsterdam City Council.

Using virtual reality and animation, Luma Interactive helped planners and Amsterdam’s public to visualise high-rise living alongside parks and nature reserves in the new Sluisbuurt development in the city.

By employing its way of modelling town planning, the business created an interactive tool which communicated the design, incorporating fly-throughs and Virtual Reality experiences.

In the past, 3D physical models have been created and artistic impressions drawn up to illustrate the designer’s vision. Luma’s virtual reality model allows the designer to go down into any part of the design in detail.

Luma was invited to collaborate on the project by Gemeente Amsterdam, the city council. The business will continue to be a key part of the team on the Sluisbuurt development, keeping a real-time digital model as the project progresses.

The Sluisbuurt development emphasises eco-friendly living with emphasis on walking and bikes, and encompasses parks, schools, a nature reserve and a waterfront area, as well as a commercial centre and a small number of offices, shops and markets. The area will see the creation of up to 5,500 homes.

A key aspect of the masterplan is the bridge that will connect Sluisbuurt to the centre of Amsterdam, making what has been for 80 years a brownfield site a very central part of the city of the future, accessible by bike from Central Station in only 15 minutes.

Luma drew on the architectural experience of its team and its recent work including the V&A Museum of Design, Dundee and the Dundee Waterfront Masterplan.

Kevin Archibald, director of Luma Interactive, said: “This success builds on our growing international reputation and will raise awareness of our cutting edge technology among city planners and developers throughout Europe. Luma is at the forefront of this technology where new tech and high-end visualisation come together to offer masterplanners exciting new ways of conceptualising their city.”

An example of the current trend of combining technologies, alongside Masterplanning, Luma are also applying their digital interactive models in tourism, cultural interpretation and education.

Mirjana Milanovic, project leader at Gemeente Amsterdam city planning department, said: “Luma's ground-breaking digital model allowed us to feed the community with clear information at every stage of the Masterplan process. This was always going to be a project with high ambitions and the highly visual nature of the content produced by Luma meant that stakeholders, including the public, could engage with the Masterplan directly.”