Carol Graham, Dr. Graham, Mrs. Graham and Robert Graham
Graham’s the Family Dairy is rounding off another successful year by celebrating its position in the Scottish Brand Review 2017, compiled by Kantar WorldPanel.
The family have maintained their position as the number one Scottish dairy brand for the third year running, and have also retained the number one Scottish food brand title. Overall, Graham’s was ranked number two out Scottish food and drink brands for a second year, beating off competition from the likes of Wiseman, Tunnock’s and Mackie’s.
This year has been a busy year for the company, which saw it launch of two new products - Protein 22 and organic semi-skimmed milk with cream at the top.
It also saw the dairy’s hiring of the UK’s first ever milk sommelier, the launch of an ultimate cheese toastie challenge, and the creation of a special aphrodisiac infused milk for Valentine’s Day.
As part of their ongoing growth strategy, Graham’s, along with Mactaggart & Mickel, are awaiting a decision from the Scottish Government on their proposed housing development which would enable investment in a national dairy production, research and education facility in Stirling. This would allow them to maximise R&D and innovation.
Carol Graham, marketing director at Graham’s The Family Dairy, said: “2017 has been a bright and busy year for the business and to remain the number one Scottish food and dairy brand, as well as the number 2 Scottish food and drink brand overall is something the whole business is celebrating.
“We have been engaging with our customers in new and exciting ways, while keeping our core values of family, farming, provenance, heritage and quality at the forefront of everything that we do. We’ve been listening closely to feedback and responding with innovative new product ranges, which are going down well.
“As a family business, we are devoted to delivering high quality, brilliant tasting locally produced products, working in partnership with over 100 farmers, and we hope to continue to help the Scottish dairy industry thrive.”
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