Independent Scotch whisky distiller, Loch Lomond Group, has agreed a five-year partnership with The Open, golf’s original championship.
The partnership with the R&A, which organises The Open, will showcase the full range of Loch Lomond Whiskies. It also means the distiller’s innovative and exciting range of single malts will become “The Spirit of The Open”.
As part of the partnership with The Open, Loch Lomond Whiskies will create a variety of limited editions, aimed at golf fans and whisky aficionados alike.
Colin Matthews, CEO of Loch Lomond Group, with the backing of London based Exponent Private Equity took ownership of Loch Lomond Whiskies in March 2014 which has since been completely transformed. Over the last four years the group has expanded its product range, made important capital investments in its distilleries, and achieved strong international growth. Its brands are now present in over 125 countries around the world.
Colin Matthews said: “We are extremely proud to have agreed this prestigious partnership and association with The R&A for The Open and the Ricoh Women’s British Open. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram.
“Our partnership with The R&A is the perfect means for Loch Lomond Whiskies to use the fabulous platforms of both championships to grow further, both in the UK and internationally, and it also demonstrates our strong commitment and ambition to becoming a premium global brand.”
Martin Slumbers, chief executive of The R&A, said: “Loch Lomond Whiskies has a strong international reputation for achieving the highest standards of excellence and was a natural choice to become a new partner of The Open and the Ricoh Women’s British Open. We will be working closely with Loch Lomond Whiskies over the duration of this partnership to introduce an inspiring range of activities which demonstrate The R&A’s shared desire to offer golf fans the very best experience at our championships.”
Muriel Raguenaud, marketing director at Loch Lomond Group, said: “Becoming the official ‘Spirit of The Open’ provides us with an unrivalled opportunity to build on our ever-growing international presence and position Loch Lomond Whiskies as a world class distiller producing some of the industry’s finest, most exciting and unique single malts.
“We are looking forward to working with our global partners and distributors to implement a year-round programme of events for whisky and golf fans.”