Distiller Glen Scotia is set to begin a tour that will enable whisky fans around the world to experience the essence of Campbeltown - Scotland’s smallest Scotch-producing region.
The Glen Scotia Grand Tour kicks off in London in March before being rolled out internationally. It aims to transport whisky lovers to the Glen Scotia distillery on the Mull of Kintyre and replicate the experience of visiting the distinctive Campbeltown whisky region.
Attendees will be immersed in the Campbeltown environment via an interactive pop-up event reproducing the sights of the Glen Scotia distillery and the surronding, seaside town. The 60-minute experience, begins with whisky-based cocktails and canapes, inspired by local producers, in the Victorian themed Distillery Manager’s office. Next guests will experience Glen Scotia’s dunnage warehouse, tasting a variety of expressions from the independent distiller including a whisky exclusive to the Glen Scotia Grand Tour.
During the experience, attendees will be transported to the costal town through virtual projections which will light up the surrounding walls. They will also find original whisky barrels from the Glen Scotia Distillery, and will sample drams straight from the cask.
Iain McAlister, distillery manager at Glen Scotia, said: “We are the first to admit that Campbeltown isn’t the easiest to get to, but when whisky fans visit Glen Scotia they are deeply impressed by our whiskies and the unique character of the region. Our Glen Scotia Grand Tour will allow whisky lovers to share that sense of discovery and experience the lure of Campbeltown for themselves.”
Scott Dickson, marketing manager at Loch Lomond Group said: “Glen Scotia had been quietly producing exceptional single malts for more than 150 years and the Grand Tour is part of our ongoing strategy to put this special Campbeltown single malt whisky firmly on the map.
“This global experiential activation represents a major investment for Glen Scotia, and will increase visibility of the brand in markets worldwide. Campbeltown is known for producing some of the finest single malt whiskies and we are excited for consumers to experience the region for themselves.”
The Glen Scotia Grand Tour will take place from Thursday 15 to Saturday 17 March 2018 at the Wine Pantry in Borough Market, London. Sessions last 60 minutes with multiple sessions each day. Attendees must be 18 years old or over.