OOVIRT

OOVIRT founders Michael Leeland and Richard Meiklejohn

Dundee United launches virtual stadium tours

A new accessible virtual reality tour, the first of its kind in the UK, will allow supporters to experience Tannadice Park like never before.

The move puts Tannadice Park on the map as an accessible destination and is the brainchild of OOVIRT, a Dundee based company that produces virtual tours with a specific aim to help make venues more inclusive to all.

With over 13 million disabled people in the UK, there is a significant drive towards making football inclusive. Furthermore, research from VisitScotland has shown that the accessible tourism market is worth £1.3bn per annum to the Scottish economy alone.

Discussing OOVIRT’s accessible virtual tour, Malcolm Roughead, VisitScotland chief executive, said: “The introduction of this new accessible virtual reality tour is a great example of a business using progressive and innovative technology to strengthen their connections with potential visitors.

“VisitScotland’s aim is to make tourism inclusive and accessible for all. Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand.”

Within the virtual tour itself, home and away fans will be able to navigate their way around the accessibility parts of the stadium. The virtual tour enables them to virtually ‘walk’ from the perimeter of the stadium to the accessible seating areas, including the accessible toilets within each area.

Fans can access the players’ changing room and walk down the tunnel, running onto the pitch like many of their idols have done over the years. They will also gain exclusive access to each section of the stand and be able to view the hospitality areas, where they can purchase matchday tickets or corporate suites from within the tour. The club shop is also included, where supporters can browse the store and purchase the latest DUFC merchandise.

Commenting on the launch of the virtual tour, Joe Rice, head of communications at Dundee United said: “We are delighted with the way the virtual reality tour has turned out and have already had some great feedback.

"By working with OOVIRT to produce something with this quality of information, Dundee United is supporting the work of organisations like The Centre for Access to Football in Europe (CAFÉ) and the Equality and Human Rights Commission by improving the provision of information for all venues.”

Richard Meiklejohn, managing director at OOVIRT, said: “Research has shown that disabled people, their families and friends, believe many venues could do more to help disabled people access the information they need.

"It benefits wheelchair users, older people and those living with autism amongst others to know exactly how accessible a venue or destination will be for them.

"We use first hand experiences to provide the quality accessibility information that will make their visit more enjoyable, whether it’s to a shopping centre, museum or football stadium.”