Sarah A Lee
PingGo, a media engagement platform for high growth companies, has secured investment of £30,000 from the Seed Haus and a six-month residency at the pre-seed tech incubator.
The funding will be used to accelerate development of PingGo's media search engine and grow its international customer base. The company will use its time in the accelerator to access the depth of experience, skills and knowledge of the SeedHaus Partners, refine the existing product and prepare for its first funding round.
Seed Haus, co-founded by Calum Forsyth, CEO, and Robin Knox, chairman, fills a gap in the start-up ecosystem and supports start-ups at the pre-seed stage.
Calum Forsyth, CEO of Seed Haus said: "Seed Haus invests in talented founders with deep domain expertise. Sarah is an expert in her field, an accomplished business owner, and has a fantastic product already in the hands of users. We are thrilled to be working with the PingGo team and look forward to growing the business together."
Since late 2017, the number of applications to join the Seed Haus programme has peaked at over 230. Ultimately, only three successful applicants were selected for investment from this round of applications, following a strict recruitment process.
Sarah A Lee, CEO and founder of PingGo said: "This opportunity puts us in a powerful position where we will flourish. Everything about Seed Haus is geared towards nurturing early stage startups and giving them the space and light they need to grow. As a solo founder I am particularly grateful for the environment this creates for me."
Based in Edinburgh , PingGo has plans to recruit four members of staff over the next 12 months and is now focused on preparing for launch of a news 'match-making' service which will pair press releases with key influencers in the media writing on a specific subject.
PingGo was launched in 2017 in response to a move towards the automation of business processes and a lack of affordable PR services. With customers in the UK, Europe and the US, PingGo helps companies to build reputation, create credibility and increase brand visibility in mainstream business media.
The company provides users with press release writing, news planning and media engagement tools.
The user is then invited to build a media list of journalists writing about their industry and to engage one to one with them - forging the critical relationships that will result in sustained media coverage for the company as it grows.