DigitalBoost, Scotland’s national digital technology training programme, has received a continuation of funding of £1.7m from the Scottish Government to extend the service that has seen thousands of SMEs benefit from digital business training.
Keith Brown MSP, who launched DigitalBoost in February 2016, confirmed the renewed funding at a visit to William Robertson & Sons Ltd in Dalkeith, a fifth-generation family-run food manufacturer.
The company has benefited from the DigitalBoost programme - with support also coming from Business Gateway Midlothian - by bringing improved ecommerce and social media capabilities to the business.
Economy Secretary Keith Brown said: “We are committed to ensuring our future workforce and businesses are fully prepared and ready to embrace the digital revolution.
“This further £1.7m investment for Digital Boost Phase 3 brings Scottish Government investment in the programme to over £6m since 2016 and illustrates our on-going commitment to supporting Business Gateway to invest in the digital skills, processes and capabilities of our small and medium businesses. We will continue to support investment in a variety of businesses across Scotland to ensure all companies are ready to benefit from the opportunities of the digital future.”
Alex Robertson, office manager at William Robertson & Sons and a fifth generation member of the Robertson family said: “We have always had a strong focus on trade customers, but we knew that there was also a significant consumer market that would appreciate our quality products. Although we did have a website I knew that it could be working better for us so I decided to make contact with Business Gateway for some advice.
“Through the DigitalBoost programme we received 21 hours of tailored 1:1 support from a digital expert which resulted in a rebranding of the business to the original William Robertson & Sons and also the creation of a new ecommerce website that we are confident will help boost sales. Our new Facebook page is also helping to raise awareness of the company and we are now looking to build on this further through Twitter and Instagram.”
DigitalBoost is aimed at helping Scottish SMEs capitalise on digital technology. The programme provides a range of digital training including online tutorials, practical guides, 1:1 support from a digital expert and local workshops on topics including social media, cyber resilience, data analytics, digital marketing strategy and e-commerce.
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